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Founded by seasoned veterans of DC policy and politics, Shape is a new communications and public affairs firm committed to top of the line service, performance, and results. Whether you need a major public affairs campaign or just some candid advice, we have an app the team for that.

Our model is simple. We listen carefully, go deep, and custom-build a campaign tailored to your goals, resources, and needs. We are creative, smart, and tough.

The Shape team has experience in all the "silos" that make up the advocacy world and the ability to get your legal, policy, communications, and government relations teams speaking with one voice.


We deeply value our clients and believe the surest path to success and meaningful achievement in this business is to earn the trust, respect, and even the friendship of the people who put their biggest problems in our hands. And we approach every job with those values front and center – working our tails off, striving for excellence, and being frank and honest at all times.


Ted Kalo brings 25 years of policy and political experience to Shape Advocacy.


Before co-founding Shape, Ted was the Chief Operating Officer of LMG, Inc., guiding the firm’s work with Fortune 50 companies, trade associations, and non-profits.


Prior to joining LMG, Ted served as the General Counsel for the House Judiciary Committee, leading political and policy negotiations that resulted in landmark legislation and directing the Committee’s communications. While managing the Committee's staff of 40 lawyers, he negotiated a major overhaul of the patent laws, a reauthorization of the Satellite Home Viewer Act, updates to the Foreign Intelligence Surveillance Act, the USA PATRIOT Act and its subsequent reauthorizations, and dozens of additional pieces of legislation. 


Ted served as Executive Director of the musicFIRST Coalition from 2011-2016, leading the successful campaign to stop the Internet Radio Fairness Act and spearheading the introduction of the Fair Play Fair Pay Act and unprecedented grassroots mobilization in support of it. He served as the Executive Director of the Artist Rights Alliance from 2018-2021, a non-profit, artist-run, advocacy organization, and was a driving force in the passage of the Music Modernization Act of 2018. 

Founding Partner

Sam Sokol has worked in DC legal, political, and communications circles for the past 20 years, including half a decade as a top investigator for House Judiciary Committee Democrats and 7 years as a litigator at Wilmer, Cutler, & Pickering and its successor WilmerHale. In addition to leading House investigations into controversies like the Bush Administration's firing of US Attorneys, torture, and post-9/11 surveillance, Sam worked on copyright, antitrust, civil rights, and crime legislation including serving as lead House negotiator on a major overhaul of the Indian Country criminal justice system.  


After leaving the Hill, Sam joined LMG, Inc. as Senior Vice President leading public affairs and issue advocacy campaigns in the copyright, tech, telecom, and aerospace and defense industries.      

Sam is a Los Angeles native who attended the University of Pennsylvania and the UCLA School of Law. He clerked for federal judges in the Central District of California and at the Ninth Circuit Court of Appeals and was a White House legal intern under Charles Ruff in the fall of 1997.

Founding Partner

Casey Murray is a versatile campaign, communications, and public affairs professional with expertise in public policy and grassroots mobilization. 


Casey spent several years working in Arizona politics where she served as Regional Political Director for Arizona List, helping craft strategy and execute grassroots engagement, digital advocacy, and crisis communications for over a dozen Democratic women-led campaigns. Before that, she managed several political and issue advocacy campaigns in Arizona, working on the front lines of grassroots outreach, messaging and persuasion, and voter engagement.


Prior to joining Shape, Casey was on the communications team at LMG, Inc., executing public affairs and issue advocacy campaigns on copyright, tech policy, and voter mobilization. In this position, she led major research, digital advocacy, and graphic design efforts for Fortune 50 corporate clients and pitched local, regional, and national press.


Casey is a George Washington University alum, where she earned a Master's degree in Public Policy and Gender Studies. 


With over 25 years' experience in creative design and visual advocacy, Andrea Klores leads Shape's digital and graphic work – from campaign “look and feel” to websites, infographics, and print and online ads.


Andrea is a professionally trained designer skilled at translating complex messaging and data-based arguments into compelling, persuasive visuals. She is a Magna Cum Laude graduate of the Moore College of Art and Design with experience designing marketing and campaign materials for some of the most significant companies in the world, including Sony, DirecTV, Time Life, GlaxoSmithKline, ManTech, and Huntington Ingalls Industries. Andrea comes to Shape after nearly twenty years of freelance work as well as past stints at Qorvis MSLGroup and the American Society of Landscape Architects.


Significant prior projects include designing packaging, branding, and insert materials for a range of recorded music, Broadway productions, and film and television shows, developing digital campaign tools including microsites and online infographics, and creating and executing all visual aspects of modern advocacy campaigns including logos and trade dress, online banner ads and splash pages, and direct mail pieces and hard copy brochures.  Andrea is also a skilled copywriter and communicator with a practiced ear for consumer-facing language, arguments, and presentation.

Creative Director

Shape is a full-service communications firm that can handle major national advocacy campaigns, small one-off media hits, and everything in between.  Services include strategic advice and planning; message design and testing; digital and social media strategy and execution; development and drafting of communications documents and opinion media; speechwriting and executive communications; research and policy development; and press outreach and story pitching.


We specialize in information-rich, high-impact graphics and videos and believe relatable, human, and authentic visuals are the best way to dominate the modern media conversation.  Working in-house or with our network of creative partners, we deliver top of the line infographics, social posts, logos and branding, short and long-form videos, and anything on the spectrum from single-issue microsites to robust advocacy websites.  We also offer ad design, buying, and placement, and can partner with your existing teams on any of these jobs.


We have years of experience marshaling coalitions, organizing stakeholders, and bringing new voices onto the policy field.  By going deep on the substance of every campaign we work on, we ensure you get the most out of your existing expert and third-party relationships and think creatively about where to find new allies and supporters.  

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